Companies have invested huge sums in emerging markets and yet they are struggling. For many of them, it is becoming difficult to build customer and revenue traction. The reasons are many, lack of localization, business model, positioning, strong indigenous competition, allocation of resources and so on. Entering new market is a key growth decision. It...

Venture Capital (VC) Firms invest in start-ups and new ventures. These investments provide capital for running start-ups and growth stage companies. The funds are invested in ventures with exceptionally high growth potential so as to achieve high value of return through successful exits. Generally, the time-frame is 4-7 years. However, especially the start-ups are one...