A compelling argument is an imperative for securing an investment or winning a deal. Most of the start-ups are often asked: What does your Startup do? Most of the companies are often asked: What does your product do? The answer must be convincing. Capturing someone’s attention in a short span of time is a big...

Companies have invested huge sums in emerging markets and yet they are struggling. For many of them, it is becoming difficult to build customer and revenue traction. The reasons are many, lack of localization, business model, positioning, strong indigenous competition, allocation of resources and so on. Entering new market is a key growth decision. It...

“Competitive intelligence should be viewed as a crucial element when building a 2020 business strategy. Understanding competitor motivations and behaviors helps shape product development, pricing, brand positioning and more. The key is to identify challenges, advantages and white spaces to build a strategy that creates competitive differentiation. But it is impossible to differentiate yourself from...

Venture Capital (VC) Firms invest in start-ups and new ventures. These investments provide capital for running start-ups and growth stage companies. The funds are invested in ventures with exceptionally high growth potential so as to achieve high value of return through successful exits. Generally, the time-frame is 4-7 years. However, especially the start-ups are one...