Globalization is important for companies to explore international markets to enhance competitive advantage and to seek growth and profit. Today, decision-makers are focusing their attention on one of the hottest “growth frontiers”: India. Not considering expanding a business to India means ignoring one of the most promising new markets of...Read More

I have been an active investor for years, and trust me, preparing a start-up for a successful exit is not easy. Investors invest in ventures with exceptionally high growth potential to achieve high value of return through successful exits. However, start-ups are one of the riskiest asset classes and investors...Read More

A compelling argument is an imperative for securing an investment or winning a deal. Most of the start-ups are often asked: What does your Startup do? Most of the companies are often asked: What does your product do? The answer must be convincing. Capturing someone’s attention in a short span...Read More

Companies have invested huge sums in emerging markets and yet they are struggling. For many of them, it is becoming difficult to build customer and revenue traction. The reasons are many, lack of localization, business model, positioning, strong indigenous competition, allocation of resources and so on. Entering new market is...Read More

“Competitive intelligence should be viewed as a crucial element when building a 2020 business strategy. Understanding competitor motivations and behaviors helps shape product development, pricing, brand positioning and more. The key is to identify challenges, advantages and white spaces to build a strategy that creates competitive differentiation. But it is...Read More